Hashly Website Design

For Hashly, a cannabis industry leader specializing in SEO and content marketing for dispensaries and cultivators, I designed a modern, conversion-focused website that communicates both authority and accessibility. The brand identity relied on a vibrant yellow and purple theme, balancing energy with professionalism to help Hashly stand out in a competitive space.

My Approach I began with in-depth research into cannabis industry branding and SEO service websites, focusing on how to merge trustworthiness with a bold, innovative visual style. Wireframes and prototypes were developed in Figma to test user flows, ensuring a clean, intuitive experience where key messaging (“We help dispensaries and cultivators increase sales from Google through SEO and content marketing”) stayed front and center.

Timeline The project was completed in approximately 3–4 weeks, moving through discovery, wireframing, visual design, and final refinements.

Challenges & Solutions One of the main challenges was creating a balance between an eye-catching design and a professional tone, given the stigma and strict regulations around the cannabis industry. I solved this by using clean layouts, subtle animations, and carefully selected imagery that reinforced credibility without losing the vibrancy of the brand. Another challenge was structuring content for SEO readability while keeping the site visually engaging. I worked closely with the content to design layouts that enhanced both scanability and storytelling.

Outcome The final design delivered a modern, user-friendly website that clearly communicates Hashly’s value proposition, aligns with its bold branding, and provides a scalable foundation for future growth in digital marketing campaigns.