Project Overview

I partnered with NORD to develop and execute a data-driven email marketing strategy, focusing on increasing engagement, conversions, and revenue. Through strategic campaign planning, audience segmentation, and performance optimisation, I helped drive significant growth for the brand.

Revenue Impact: Generated over $14,000+ in sales through targeted email campaigns.

Strategic Campaigns: Designed and executed multiple high-converting email sequences, including Black Friday, Winter Sales, and retargeting campaigns.

Performance Optimisation: Achieved open rates up to 52.34% and click-through rates exceeding 3.92%, outperforming industry benchmarks.

Advanced Segmentation & A/B Testing: Improved audience targeting, resulting in higher engagement and conversion rates.

Top-Performing Campaign: A single Black Friday email generated $2,845.75 in revenue with a 3.29% click-through rate.

Klaviyo for email automation and analytics

Copywriting & Design for compelling email content

Segmentation & Personalisation to improve engagement

Data Analysis to optimise campaign performance