This Google Ads strategy included the use of Google Tags, Google Ads Platform and GA4 insights. Along with this, there was a testing period [30 days] in which I created multiple campaigns [Performance Max, Search Intent & Video Campaigns] to track their performance and generate relevant data for Google's algorithm to identify our top resources.

The client specified that the budget needed to remain the same throughout these months [$1500-$2000] USD. Reason why I decided to start allocating our budget to the winner ads, and campaigns, this increased exponentially the number of interactions they had with the leads' form on their website.

Once I had all of this information I kept optimizing my campaign's resources with relevant keywords, trending topics, and niche-related information to keep building momentum.

In all this process, I also used Hotjar recordings and heat maps to analyze the interaction the users had with the website and include some CTAs in our ads to boost the lead generation probability and overall CTR.