AWS Serverless Infrastructure

Project description

Many businesses struggle to efficiently manage their digital marketing campaigns using FollowUpBoss CRM. While FollowUpBoss provides valuable lead management features, it lacks integrations with other marketing tools, making it difficult to create a cohesive marketing strategy. Additionally, manually sending follow-up messages to leads can be time-consuming and error-prone, leading to missed opportunities.

Solution

I have created an end-to-end digital marketing solution that seamlessly integrates FollowUpBoss CRM, automated Twilio messages, and serverless services deployed in AWS. These are services used in the AWS:

AWS WAF

ACM & Route53

ApiGateway

Lambda

PostgreSQL RDS

EventBridge

CloudWatch

SQS

Those services are written using Infrastructure as Code (AWS CDK) and CI/CD using Github Action.

This solution will help businesses streamline their lead management and digital marketing efforts while also improving the overall customer experience.

With this solution, businesses can create personalized follow-up messages automatically sent to leads based on specific triggers, such as writing internal notes or reaching a certain stage in the sales process. This will enable businesses to nurture leads more effectively and improve conversion rates.

By leveraging serverless services deployed in AWS, my solution provides a highly scalable and reliable infrastructure that can handle large volumes of leads and messages. This enables businesses to focus on their marketing strategies rather than on infrastructure.

Overall, this end-to-end digital marketing solution provides businesses with the tools they need to create a cohesive marketing strategy, automate lead management, and improve customer engagement.