As a video editor, I was tasked with creating an engaging Instagram reel for a client highlighting the SHEIN brand and comparing it to ZARA and H&M. I began by researching the SHEIN brand and its competitors, as well as gathering visual assets to include in the video. I then carefully edited these assets together to create a cohesive and visually appealing reel. I also wrote informative narration to provide educational information about the brand and its unique selling points. By carefully crafting the visual and audio elements of the reel, I was able to create an effective tool for promoting the SHEIN brand and increasing awareness among potential customers.