Glossier E-commerce Email Design Redesign

Sometimes, a good email doesn't need more content. It needs a better way to present what it already has.

I discovered Glossier and subscribed to their emails. When this particular campaign landed in my inbox, I saw an opportunity to rethink the design and how the products were being presented.

𝗦𝗼, 𝗜 𝗴𝗮𝘃𝗲 𝗶𝘁 𝗮 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻.

The original email had great product content, but I felt the visual hierarchy, CTA visibility and product presentation could do more to guide subscribers towards a purchase.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗰𝗵𝗮𝗻𝗴𝗲𝗱:

𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝘃𝗶𝘀𝘂𝗮𝗹 𝗵𝗶𝗲𝗿𝗮𝗿𝗰𝗵𝘆: Created a clearer reading flow, making the headline, supporting copy and primary CTA easier to identify.

𝗠𝗼𝗿𝗲 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗵𝗲𝗿𝗼 𝘀𝗲𝗰𝘁𝗶𝗼𝗻: Used a larger product image to capture attention and make the campaign feel more engaging.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗧𝗔 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁: Made the shopping actions more prominent and introduced dedicated CTAs for each product collection.

𝗕𝗲𝘁𝘁𝗲𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Used typography, spacing and alternating image-text layouts to improve readability and make the email easier to scan.

The idea wasn't to change Glossier's brand identity or messaging. It was to make the existing content work harder.

Because in e-commerce email marketing, getting someone to open an email is only part of the job. What happens after they open it matters just as much.

This is how I approach 𝗲𝗺𝗮𝗶𝗹 𝗱𝗲𝘀𝗶𝗴𝗻, 𝗲𝗺𝗮𝗶𝗹 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗱𝗲𝘀𝗶𝗴𝗻; combining visual storytelling, thoughtful hierarchy and strategic CTA placement to create emails that don't just look good but make it easier for customers to take action.

Designed in Figma with attention to visual hierarchy, brand consistency and mobile-first email design.

𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗻 𝗘𝗺𝗮𝗶𝗹 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗼𝗿 𝗗𝗧𝗖 𝗯𝗿𝗮𝗻𝗱? I design engaging, on-brand email campaigns that make products easier to discover and give subscribers a reason to take action.

Let's make your emails work harder.