The Wumei Gift Card was once launched as a standalone mini-program in February 2017. It used the WeChat Gift Card mini-program framework to draw illustrations and design digital card faces based on different festivals and themes. The themes included: zodiac signs, birthday wishes, expressions of gratitude towards colleagues and leaders, expressions of affection towards relatives, and expressions of love towards partners. The design of the card faces primarily aimed to trigger users' emotions, encouraging them to buy the cards for relatives and friends, thereby increasing the supermarket's sales and customer purchase frequency.The mini-program has now been discontinued and integrated into the Duodian app.
