Mobile app localization Findmykids

The client created an app where parents can see their child's location online, get updates on their movement, with the goals of kids' safety and parental peace of mind.

They asked for an Italian Marketer/Localization/Growth Specialist who can carefully have a look at the app and help them make it native.We had a kind of UX interview, they asked to go through the app together and share my opinion. After that call, you had a number of hypotheses to work on.

I worked on:- the cultural positioning, for example they used some terms that in Italian remind to a political party.- proofreading of the translations- UXWe made the app native!