LogiDrive - Explainer video

This work was an advertisement for the launch of an app designed to manage pharmacies, moving away from traditional methods and transforming everything into a simpler digital approach.

We used a storytelling method focusing on the fictional character 'Pharmacist Kamal,' who struggled with the poor management of his pharmacy and the irregular availability of medications before discovering LogiDrive, which made his life easier.

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In this project, I encountered some enjoyable challenges, particularly when animating the pharmacist character, especially his facial expressions, which transitioned from sad to regretful, then to happy, and finally surprised. I also enjoyed animating his hand and head movements.

Additionally, I had fun animating the hands of the customer, which appear from a first-person perspective, with precise movements of the hands and fingers.

One of the things I enjoy the most is animating user interfaces, and I especially had a great time animating the LogiDrive app interface, particularly the 3D flying cursor animation.

In this work, I also focused on lighting, shadows, color gradients, and realistic reflections. I did a smooth and fast animation of the app logo, which is represented by a medicine capsule, to conclude the scene.

You can find some of these details extracted here in the form of a GIF for closer observation.

Enjoy watching