Event Rentals Austin | Party at the Moontower | Event Furniture
Stephanie Flores
Graphic Designer
Web Designer
Project Manager
Adobe Creative Suite
Figma
Project Overview:
PATM is an event rental business focusing on modern-eclectic furniture and decor. Seeking a brand-aligned experience and an overall update.
Role: Lead Designer
Client: Party at the Moontower
Duration: 3+ Months,
Tools: Adobe XD, Bugherd, Figjam
Role:
As the lead designer, my role involved guiding the client, collaborating with
colleagues, and ensuring smooth communication with developers for a
cohesive delivery.
Method:
Research, Information Architecture, Brainstorming (via Figjam), Wireframing, Prototyping,
Developer Handoff, Testing (QA, Revisions).
PROBLEMS AND SOLUTIONS
Problem 1: User Flow for Rental Categories
Solutions: Implemented a Mega menu allowing users to navigate between
parent and child category rentals. Explored card menus and considered mobile
responsiveness.
Problem 2: User Flow for Inspiration Aggregate Page
Solutions: Featured trends at the top, offering choices between Wedding, Corporate, Gatherings, or At Your Venue. Introduced a flip card style for mobile responsiveness.
Problem 3: Maintaining Personality for Luxury Appeal
Solutions: Selected consistent theme images, minimal incorporation of the moonman mascot, and adjusted layout
RESULTS
The redesign resulted in an improved user experience, aligning with PATM's
brand while addressing key navigation and design concerns. The Mega menu
proved instrumental, providing users with seamless access to a variety of
pages. Despite development challenges, the collaboration between design and
development teams resulted in a successful project launch.
