YouTube Channel Growth & Optimization for Keep Your Brain Sharp
Maristella Colana
📝 Task: YouTube Channel Growth and Video Optimization
🧑 Client: Keep Your Brain Sharp (Berniece Hunt, Brain Health Coach)
❓ Asks: Boost engagement and reach by repurposing Facebook Live videos for YouTube, creating reels, and optimizing content for discoverability
💡 Insights:
I transformed over 80 Facebook Live sessions into YouTube videos, optimized with descriptions and tags to reach a broader audience interested in brain health. I also enhanced the viewer experience by adding chapters, end cards, and playlists, making it easier for viewers to navigate and find valuable information. By creating highlights as reels, we expanded the reach across social media, drawing more followers and engagement to her content.
This strategy not only improved the viewing experience but also boosted video rankings on YouTube, supporting Keep Your Brain Sharp’s mission of promoting brain wellness. 🚀
Total Scope:
YouTube channel growth, content repurposing, and optimization
YouTube Channel: https://www.youtube.com/keepyourbrainsharp
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Posted Nov 2, 2024
I have managed the YouTube Channel of Keep Your Brain Sharp, a brain health coaching brand, since February 2023.
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