Fresh Line Soap Duty Free Packaging

Fresh Line is a well-known Greek soap and cosmetics company whose products are 99% organic and based on ancient Greek aromatherapy recipes. I was required to introduce a new concept that would help the company expand their market audience.

Unlike in the shops, the soaps would be packaged as pre-cut slices of 200gr, presented in a box made of recyclable paper with no plastic or glue involved. The front holes would serve as a way for the customers to smell, and pick the soap of their choice.