weScotchoo: eCommerce Site and Digital Marketing Campaign
Rick Sollis
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Posted Nov 9, 2024
Developed an eCommerce site for weScotchoo, optimized for SEO to increase traffic and set up Google/Facebook PPC ads to drive orders and enhance online presence
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weScotchoo - Landing Page
I partnered with weScotchoo to developed a comprehensive eCommerce platform, enabling seamless online ordering and supporting brand growth through cohesive design and strategic marketing.
weScotchoo is a specialized platform focused on creating and delivering high-quality Scotcheroo treats, perfect for parties, events, and everyday indulgence.
Scope of Work
Website Development & Design
Built a responsive, user-friendly eCommerce site on [platform used, e.g., WordPress/Brizy, WooCommerce] to enhance customer experience.
Created cohesive visuals, including brand logo, images, and assets, to establish strong brand identity.
SEO Optimization
Conducted targeted keyword research and implemented on-page SEO to improve search rankings for "scotcheroos" and related terms.
Digital Marketing Campaigns
Set up and optimized Google Search and Facebook PPC ad campaigns, targeting relevant audiences to drive traffic and boost conversions.
Order Management and Shipping Configuration
Streamlined backend processes for smooth order management and delivery, ensuring a positive customer experience.
🛠️ Tech Stack & Tools
Frontend: WordPress, Brizy, Astra, WooCommerce
SEO & Analytics: Rank Math, Google Analytics
Performance Optimization: Minifying CSS/JS, Image Optimization
Email Integration: WP Mail SMTP (Order Notifications and Customer Notifications)
Google Search Ads: Created and launched PPC search campaign targeting keywords
🚀 Top Features Delivered
High-Converting Landing Page and eCommerce Experience: Clean, engaging design with a focus on user experience to build trust and drive conversions.
weScotchoo - Landing Page
Product Page with Slide in Cart for Easy Checkout
Distraction Free Cart and Checkout Pages: Simplify checkout experience to increase conversions.
Distraction Free Cart and Checkout Pages
Go Ahead Check It Out 🙌🏻