For the pioneering Italian brand founded by Ghazi MhallaFor the pioneering Italian brand founded by Ghazi Mhalla

For the pioneering Italian brand founded

Ghazi Mhalla

Ghazi Mhalla

For the pioneering Italian brand founded in 2018 by Dario Pozzi "Vision of Super", we created a trilogy of high-concept CGI videos to launch their debut fragrance line. Our mission was to translate the brand’s bold fusion of fashion, music, and subculture into a visceral scent experience.
Crush captures the moment of intense attraction. A luminous burst of citrus and bergamot, smoothed by iris and cypress, creates an immediate impression. The scent evolves into its passionate core: lush jasmine entwined with the sharp intellect of clove. It leaves a lasting, magnetic trail of warm ambergris and earthy vetiver, a sophisticated statement for the unforgettable individual.
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Posted Sep 17, 2026

For the pioneering Italian brand founded in 2018 by Dario Pozzi "Vision of Super", we created a trilogy of high-concept CGI videos to launch their debut frag...