This project was completed in partnership with the Wisconsin Agricultural Tourism Association (WATA). The organization wanted to increase their online presence and get the word out about ways to find AgVenture experiences throughout the state.

The goal, and what WATA asked me to do for them, was create a video that demonstrated their new ad campaign posted up at rest stops while simultaneously advertising how to find agricultural adventures in Wisconsin.

There were two big challenges that I faced with this project.

First, WATA had an idea of what they wanted, but not quite sure how to formulate the idea into a fully formed video idea. That's OK! We had a few zoom calls over the course of a couple weeks and I helped plan take their ideas and form it into a specific project we could shoot in a matter of hours.

Second, WATA wanted a video where the beginning and ending could stay the same, but the middle could be changed out, allowing for many different farms and organizations to be advertised throughout the year. Through some planning and special considerations, I designed the commercial in a way that met the original goal, while also allowing for an easy change of which destinations were being advertised.

https://www.wiagtourism.com/home - Here you can see how the video has been implemented on their website, as well as how the middle portion of the video has been changed to allow for showing off different destinations.