Creative Packaging Design for Kids Toy
Ilisha Sharma
The concept of spy birds originates from common very humorous theory of birds being machines used by goverment to spy on people. So I descided to take leverage of this conceot along with a littl elay on “bird watching” and create a whole branding around binoculars on birds. Spybird is a binoculars brand where each spy has its own brief case with its own spy gadgets, one being binoculars to spy on its targets. This toy is for kids 7+.
The Packaging design of SpyBirds Binoculars captures the essence of this imaginative concept, celebrating the vibrancy and diversity of the five different bird species represented in the collection.
Each box is intricately designed to align with the colors, patterns, and characteristics of the specific bird it represents, creating an immersive visual experience from the moment it catches the consumer’s eye.
The boxes themselves are exquisitely detailed and boast a captivating array of colors. They employ a playful and engaging visual language to captivate the attention of both children and their discerning parents. The incorporation of bold and vivid hues not only stimulates curiosity but also conveys a sense of joy and adventure, inviting potential buyers to embark on an exciting journey of discovery.
While maintaining a colorful and visually appealing aesthetic, the packaging design also exudes a touch of sophistication, offering a subtle nod to the high-end world of espionage. The meticulous attention to detail, premium material selection, and fl awless fi nishing techniques elevate the packaging, giving it a rich and luxurious feel that adds value to the overall product experience.
SpyBirds Binoculars is more than a mere toy brand; it introduces children to the enchanting world of imagination, adventure, and discovery. SpyBirds Binoculars unlocks a realm of secret avian surveillance and provides a thrilling playtime experience for children aged 7 and above.
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Posted Aug 3, 2023
Utilized strategic branding techniques to develop eye-catching packaging design that effectively communicated the uniqueness of such a toy binocular brand.
