THE ART OF THE GLOSS

THE ART OF THE GLOSS | Fenty Beauty 💄

Created as a spec UGC / product film an exploration of how I’d bring a beauty product to life through my lens.

There’s something about beauty content that lives in the details “ the shine” ,the texture, the way light catches the packaging.

For this Fenty Beauty spec piece, I wanted the product to feel almost tangible through the screen. Clean macro shots, intentional movement and just enough drama to let the gloss do what it does best: shine.

Creative Direction · UGC · Product Videography · Beauty Content · Video Editing