Scientia Visual Identity

A consultant specializing in IT for healthcare and government services needed a visual identity for a new business offering recruiter services he was launching. His aim is to be a trusted guide for his clients who works for harmony with time proven ethics and technology innovation. I built several rounds of mood boards for discussion of visual language. Then created 15 icons exploring ideas of protection, direction and trust. The client selected the three logos he considered strongest for his creative brief. I then built mini design systems for the 3 finalists along with LinkedIn exploration and typography studies. The result: a final icon, typeface and colour system that gives Scientia Digital a visual identity to differentiate itself in the market while bringing consistency to its brand presence.