₹14.63 → ₹5.44 per lead.

₹14.63 → ₹5.44 per lead. Same video. Same offer. Same budget. The only thing that changed was the language. I ran a recruitment lead-gen campaign for a Dubai travel & visa agency, targeting candidates in Tamil Nadu and Kerala who wanted to work across the UAE and GCC. Once I rebuilt the headlines and ad copy in Tamil and Malayalam (blended with English, not fully vernacular), cost per lead dropped over 60%. And the account went on to generate 842 qualified leads on a lean, 5-day-a-week budget. Localization isn't a "nice to have" in performance marketing. In markets like Tamil Nadu and Kerala, it's the single biggest lever you have. Open to connecting with brands and agencies looking to scale performance marketing into South Asian and GCC markets.