Viable Industries Landing Page Redesign

Santiago Orozco

Web Designer
Business Analyst
UX Designer
Figma

Problem: Viable Industries' landing page wasn't connecting with potential customers. It lacked trust signals and didn't show the value of using their data analysis services.

Solution: We redesigned the landing page with two goals:

Build Trust:

Simple Design: Used a clean, easy-to-understand layout.

Real Use Cases: Showed real-world examples of data turned into results (imagine a map with data points leading to a successful outcome).

Social Proof: Featured logos of past clients (think of them as "thumbs up" from happy customers).

Testimonials: Added quotes from satisfied clients (real people sharing their positive experiences).

Create FOMO (Fear Of Missing Out):

Focus on Benefits: Highlighted the missed opportunities businesses have with unused data (imagine money just sitting there!).

Urgency: Emphasized that their data holds the key to success, and not using it puts them behind competitors.

Results: By building trust and creating a sense of urgency, the redesigned landing page helped Viable Industries connect with potential customers and show them the value of data analysis. This can lead to more leads and ultimately, more clients.

Simple Words - Big Impact: This redesign used clear language and relatable examples to make a powerful case for Viable Industries' services.

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