A/B Testing for Communication Platform for Education

Unfortunately I can't disclose the client publicly, DM me and I can send over the site & answer any questions :)

Project Overview Configured an A/B testing environment to compare a newly developed site against the legacy version, gathering performance insights in real time.

Two-Domain Setup: Established separate domains for the old and new sites, splitting user traffic to produce reliable test metrics.

Metric & Goal Definition: Integrated tracking scripts to measure critical KPIs (e.g., sign-ups, bounce rate), enabling precise data analysis.

Backend & Session Management: Ensured user session continuity and data consistency across both site versions.

Result A robust testing framework providing actionable data, enabling the organization to evaluate the impact of new features and user flows against the legacy site.