Those on a journey of self-growth and improvement

They need guidance to stay on the right path

People who are feeling discouraged, lacking motivation to work or grow

Targeting on teenagers and young adults, especially those still in school or just starting their career, confuse about their future

Particularly focused on men

Driven by the desire to change themselves and make money

Writing weekly newsletters

Sending them through emails

Doing research, copywriting and emails strategies about self-improvement contents

Crafting compelling, attractive and persuasive emails, newsletters

Engaging relationships between the brand and customers

This client wants to do a newsletter every week, where he shares valuable teachings and personal takeaways for all his students exploring self development. The idea is to establish a more powerful relationship with his base, and increase engagement. Each newsletter will consist of three distinct sections: a takeaway, the triumph of others who have taken that lesson and put it into action in their lives, along with my very personal highlight reel from D&TB group interactions for the week.