Nustrips needed a high-converting PDP for their flagship product “Sleep in a Strip” that could handle subscription logic, educate new users, and convert health-conscious shoppers effectively. The challenge was to design a visually appealing, mobile-first experience that blends scientific credibility with clear calls-to-action.
🧠 My Role
Created a fully modular PDP layout in Replo, optimized for recurring orders and one-time purchases.
Integrated Shopify’s subscription selling plans directly in Replo with correct variant logic.
Used trust-building elements like testimonials, badges, and FAQs to boost credibility.
Developed custom layout blocks that matched brand aesthetics while supporting conversion flow.
Focused on scroll-based storytelling, allowing the user to discover benefits progressively.
📈 Outcome
Seamless integration with Shopify’s subscription backend.
Improved conversion clarity with a clean, responsive design and optimized cart behavior.
Empowered the brand to re-use the design system across other PDPs.
🛠️ Key Highlights:
Pixel-perfect Figma to Replo conversion
Cross-browser compatibility testing
Fully responsive layout across all devices
Bundle pricing configuration integrated into the PDP
Custom sticky add-to-cart with selling plan support
Toggle UI for “One-time” vs “Subscribe & Save”
Benefits breakdown using iconography
Social proof: Reviews, testimonials, and clinical data
Accordion-style FAQs
Designed for mobile-first performance
Built 100% in Replo with minimal reliance on custom code
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Posted May 23, 2025
High-converting PDP for Nustrips' “Sleep in a Strip” with subscription support, user education, and optimized flow for health-conscious shoppers.