Client: A fast-growing DTC (Direct-to-Consumer) skincare brand Project Duration: 1 week Platform Used: Make.com

A fast‑growing direct‑to‑consumer skincare brand was scaling its Facebook Lead Ad campaigns, generating hundreds of daily leads. But their sales team had to manually review lead forms, extract phone numbers, and enter them into the CRM — a slow, error‑prone process that delayed follow‑up and risked losing potential customers.

Manual data entry created delays in lead response time.

Errors in phone number formatting caused CRM inconsistencies.

Sales opportunities were being lost due to cold leads. The client needed a real‑time, error‑free system to capture and route leads directly into their CRM.

We designed and deployed a fully automated lead capture workflow using Make.com that connected Meta Ads directly to the client’s CRM.

✅ Facebook Lead Ads Integration – Captures new leads instantly as they are submitted. ✅ Phone Number Parsing & Validation – Cleans, formats, and standardizes data for CRM compatibility. ✅ CRM Sync (HubSpot) – Pushes lead data into HubSpot in real time. ✅ Error Logging & Alerts – Logs failed parses in Google Sheets and notifies the team to ensure no leads are lost.

⏱️ 81,6% time saved → eliminated hours of repetitive manual entry.

📞 2× faster lead follow‑up → sales team receives leads within seconds.

✅ 100% data accuracy → standardized formatting improved CRM reliability.

🚀 Scalable & reusable → workflow can be cloned for future campaigns or platforms.

Google Sheets (error logging)

“We didn’t realize how much money we were losing by not following up with leads faster. This automation was a game changer. It’s clean, quick, and just works.” — Growth Manager, Skincare Brand