Trace: Launch Video for an AI Background Verification Platform

Trace is an AI-driven background verification partner built for India's fast-growing workforce. Its platform brings together three products: Trace for employee and company verification and due diligence, DocLenz for detecting forged documents, and IMPerson for catching impersonation in video interviews. iTraceU came to us ahead of launch needing a video to introduce the brand and what it does.

The challenge The product wasn't live yet, so there was no UI to show and no dashboards or screens to lean on. The usual "here's the product" demo wasn't possible. We had to explain what Trace is and why it matters through pure brand storytelling, and make an abstract, compliance-heavy idea feel urgent and human for HR leaders, founders and BFSI hiring teams.

Our approach We started from the core tension every hiring team feels, that one wrong hire can break your bank. Instead of features, we built the story around trust: the risk of a bad hire, the hidden fraud that slips past people, and how Trace makes verification fast, intelligent and reliable.

Story: We defined the narrative arc, moving from the cost of hiring blind, to hidden fraud like fake documents and stand-in interviewees, to Trace as the AI partner that restores trust in minutes.

Script: We wrote a tight voiceover script that turns technical capability (AI checks, document fraud detection, impersonation detection, HR and ATS integration) into plain, confident language.

Visual concept: With no UI available, we created a metaphor-led visual language of symbols, icons and motion that represent verification, scanning, detection and trust.

Animation: We produced the full motion graphics from storyboard to final render, including design, animation, transitions and pacing that keep the story clear and engaging.

Timeline Two weeks from brief to final delivery, covering story, script, design and animation.

The outcome Trace launched with a brand story video that explains its purpose and capabilities without showing a single screen. It gives the company a clear, memorable way to introduce Trace to the market before the product went live.

Services: Brand storytelling, scriptwriting, storyboarding, motion graphics, animation