HomeGoods | Earned Media
Blythe Green
HomeGoods | Gift Better
I helped concept and execute Gift Better, an earned media campaign with Emmy Award–winning host Loni Love that inspired shoppers to give gifts as meaningful as the people receiving them. I wrote the campaign’s hero video, featuring Loni, and helped extend the idea through influencer storytelling and virtual shopping sessions with 20 lucky fans.
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Posted Nov 3, 2025
Concepted Gift Better, an earned media campaign with Loni Love that inspired shoppers to give gifts as meaningful as the people receiving them.
