The World Needs More Sports Platform Concept

DICK's Sporting Goods came to us looking for a platform for their upcoming OLYMPICS sponsorship. The ask was clear... bring to life their brand belief that Sports Change Lives in a way that has a unique POV that will win attention over a crowded market. I helped write and concept the platform The World Needs More Sports... our solution to their ask. This work was born from the insight that athletes aren't just athletes, they are great people that put morals and character on display for the world to see. The work is spec work, as it was not funded.