CONTEXT
Tracy has a successful consulting business, helping to shorten the learning curve for young professionals in leadership positions.
THE PROBLEM
Her business is built primarily on referrals, and she wanted to diversify her lead sources. She kept hearing about how powerful email marketing was, but the more questions she asked the more confused she became about where to begin.
Sadly, this problem is all too common and ultimately prevents people from doing email marketing effectively!
THE SOLUTION
In a 2 hr Strategy session, we dug deep into Tracy's business model, her current sales process, and the customer journey. I developed a strategy for her and gave her clear instructions on:
- Exactly where to start
- How to write her emails
- Order of importance for the implementation
Tracy was highly capable and motivated to do the copywriting herself, she just needed the right guidance!
