Enhancing User Experience
Zhuldyzay Dauletalina
The organization was in the process of a major rebranding campaign. The client wanted to create a website that spoke to a wide range of audience: current and prospective union members, and workers seeking support and guidance. The team included a developer and myself as the sole UX designer responsible for the overall design direction of the project.
Design process: Client interview, user research, user personas, journey mapping, sketches, low fidelity wireframes, prototype, user testing
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Posted Oct 15, 2022
The objectives of this project were to update the visual identity of the website to connect with the young target audience and make key information accessible.
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