Enhancing User Experience

The organization was in the process of a major rebranding campaign. The client wanted to create a website that spoke to a wide range of audience: current and prospective union members, and workers seeking support and guidance. The team included a developer and myself as the sole UX designer responsible for the overall design direction of the project.

Design process: Client interview, user research, user personas, journey mapping, sketches, low fidelity wireframes, prototype, user testing