Luca is one of the most talented trainers I've come across — and he was starting fresh. New city (Bali), new chapter, zero digital presence. Everything up to that point had been word-of-mouth and bespoke. He needed the full picture: brand identity, positioning, tone of voice, website, social media, and paid ad creatives. Oh, and we shot and edited the video content too. The brief was simple — attract the right clients in a new market. We built everything from the ground up to do exactly that.