This project showcases the transformation of a juice bottle design from a simple layout to an engaging, visually appealing product advertisement. The goal was to modernize the look, highlight key selling points, and make the product stand out for digital marketing and print use.

The brand offers 100% cold-pressed natural juices made from fresh fruits and vegetables. It promotes health, wellness, and a refreshing lifestyle with no artificial preservatives or added sugar.

To create a vibrant and attractive design that clearly communicates the product’s freshness, health benefits, and promotional offers while making it more appealing to the target audience.

Original design lacked strong visual hierarchy and promotional highlights. The product’s benefits and natural ingredients were not clearly emphasized. The layout was plain and failed to grab quick attention on social media.

Result: A modern, professional design that better engages customers and drives purchase interest.

I learned how impactful small design changes—such as typography, element positioning, and brand storytelling—can be in boosting visual appeal and audience engagement.

The refreshed design increased the product’s shelf and online visibility, helped communicate key offers instantly, and created a stronger connection with health-conscious customers, resulting in higher potential sales and brand recognition.