Rebranding and Website Redesign for STS Labs

I led the complete rebranding and website redesign for STS Labs, transforming it from a legacy service provider into a modern creative lab. The new identity repositions the brand as an innovation partner for shared storage, media systems, and tech-forward infrastructure—backed by over 60 years of collective experience.

STS Labs (formerly Small Tree) is a team of systems engineers and media workflow experts specializing in custom shared storage solutions for post-production, live broadcasting, and enterprise media teams. The company needed a refreshed brand that matched its technical credibility and long-term industry trust.

Modernize a dated brand while preserving industry recognition and trust

Redesign the website to clearly communicate STS Labs’ services and differentiators

Develop a new visual language and tone suited to engineers, creatives, and enterprise clients alike

Build a scalable digital content strategy that can support future product expansion