Hyaluronica | Ecommerce Framer Website
Alan Acosta
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Posted Feb 6, 2025
Designed and built Hyaluronica's e-commerce site using Figma & Framer, overcoming branding and content challenges to create a scalable, high-quality platform.
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Hyaluronica – E-commerce Website Design & Development
Moodboard
Wireframe v.1
First Version
Final version
Scope of Work:
Full UX/UI design from scratch, including user flow and responsive layouts.
Development of an optimized e-commerce system with Framer CMS.
Creation of product categories, blog resources, and FAQs to enhance user experience.
Integration of a scalable content management system to accommodate future expansions.
Challenges & Solutions:
This project had no clear brand identity, no provided copywriting, no product images, and no predefined direction. Despite these challenges, I successfully:
Defined a cohesive brand aesthetic from scratch using moodboards and industry research.
Developed strategic copywriting tailored to the target audience.
Designed and sourced high-quality visuals to elevate the brand's presentation.
Through a combination of strategic design, development, and problem-solving, I built a fully functional and scalable e-commerce platform from the ground up, ready for future growth and integrations.