Hyaluronica – E-commerce Website Design & Development

Moodboard

Wireframe v.1

First Version

Final version

Scope of Work:

Full UX/UI design from scratch, including user flow and responsive layouts.

Development of an optimized e-commerce system with Framer CMS.

Creation of product categories, blog resources, and FAQs to enhance user experience.

Integration of a scalable content management system to accommodate future expansions.

Challenges & Solutions:

This project had no clear brand identity, no provided copywriting, no product images, and no predefined direction. Despite these challenges, I successfully:

Defined a cohesive brand aesthetic from scratch using moodboards and industry research.

Developed strategic copywriting tailored to the target audience.

Designed and sourced high-quality visuals to elevate the brand's presentation.

Through a combination of strategic design, development, and problem-solving, I built a fully functional and scalable e-commerce platform from the ground up, ready for future growth and integrations.

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Posted Feb 6, 2025

Designed and built Hyaluronica's e-commerce site using Figma & Framer, overcoming branding and content challenges to create a scalable, high-quality platform.

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Web Designer

Framer Developer

Framer Designer

Figma

Framer