I designed and developed the MatchPoint website using Webflow. MatchPoint is a media-technology platform focused on automating the digital media supply chain, enabling content owners, distributors, and streaming services to ingest, package, and deliver assets globally at scale.
Goals & Challenges
Present a modern, enterprise-grade brand appropriate for global media/tech audiences.
Build a site that is fully responsive, performant, and easy to manage via Webflow CMS/Editor.
Highlight technical capabilities (automation, scale, integrations) while keeping UI clean and accessible.
Ensure the site is future-ready for content updates (blog, news, case studies) without the need for heavy dev overhead.
Key Features & Execution
Hero Section & Value Proposition: Strong tagline “Automation Is Here” sets tone immediately, supporting visuals reinforce enterprise scale.
Product Modules: Dedicated sections for each product (Dispatch, Blueprint, Insights) with clear headings, supporting visuals and “Explore” calls-to-action.
Trust & Logos: Display of partner logos (Roku, Samsung, Vizio etc) to build credibility and showcase industry adoption.
Responsive Design: Mobile, tablet and desktop layouts optimised in Webflow, ensuring consistent experience across devices.
CMS-driven Blog/News: Integrated blog section to support MatchPoint’s content marketing and thought leadership.
SEO & Performance: Clean markup, use of Webflow hosting advantages, fast load, optimized images and proper semantic HTML.
Integration-ready: Site architecture built to support further integrations (forms, APIs, analytics) as the product evolves.
Outcomes & Value Delivered
MatchPoint now has a scalable website platform that aligns with its enterprise-tech positioning and supports future growth.
The transition to Webflow has reduced update turnaround time: non-technical team members can now add/edit content without developer intervention.
Enhanced clarity in product messaging, resulting in stronger alignment of brand and offering.
The responsive and performance-optimised build improves user experience across devices, supporting global distribution and mobile usage.
My Role
Designed the UI/UX from wireframe to visual design, ensuring brand coherence and accessibility.
Developed the site in Webflow: built layouts, interactions, CMS collections for blog/news, responsive breakpoints, and implemented SEO best practices.
Coordinated with the client for content hand-off, testing across devices, and launch to Webflow hosting.
Provided training and documentation for the client’s team to manage content going forward.
Summary:
In summary, the MatchPoint website is a modern, high-performance Webflow build that effectively positions a complex media-tech product for a global enterprise audience. The project delivered on brand identity, technical flexibility, and content scalability, providing the client with a platform they can confidently build upon.