This project reimagines the traditional Favorites experience in a mobile marketplace app by introducing personalized collections. Instead of storing all saved items in a single list, users can organize products into meaningful categories based on their needs, preferences, or future purchase plans.

The solution was designed with a mobile-first approach, focusing on simplicity, clarity, and effortless organization.

In most e-commerce apps, Favorites quickly become overcrowded as users save more products over time. Important items get buried in a long, unstructured list, making it difficult to revisit products later.

This often creates decision fatigue and increases the chances of users abandoning their shopping journey before making a purchase.

Create a simple and intuitive way for users to organize saved products, making Favorites more meaningful and easier to manage over time.

The redesigned experience introduces custom collections that allow users to group saved items into categories such as "Summer Wardrobe," "Home Decor," or "Gift Ideas."

A mobile-first marketplace experience that helps users organize saved products into personalized collections, making shopping more intentional and easier to manage.

A lightweight 2-step flow that enables users to quickly create and manage custom collections without interrupting their shopping journey.A lightweight 2-step flow that enables users to quickly create and manage custom collections without interrupting their shopping journey.

A redesigned Favorites experience where users can browse, filter, and manage collections, helping them easily return to products they care about.

My Role UX Research • User Flow • Information Architecture • Wireframing • UI Design • Prototyping

Project Type: Concept Case Study Platform: iOS / Android Mobile App Industry: E-commerce / Marketplace