π Power BI Project β Sales & Performance Dashboard
π Overview
This Power BI report provides a comprehensive analysis of sales performance, customer behavior, and key business metrics. The goal is to help stakeholders make data-driven decisions using clear visuals, KPIs, and interactive filters.
π― Key Objectives
Monitor and track sales trends over time
Identify top-performing products and regions
Evaluate customer segments and behavior
Support business strategy with actionable insights
π Features
Interactive slicers for filtering by date, region, product category, and sales representative
KPIs such as Total Sales, Profit Margin, Customer Count, and Growth Rate
Trend analysis using line and bar charts
Geo-analysis with map visuals to highlight regional performance
Drill-through capability for detailed transaction-level insights
π§ Tools Used
Power BI Desktop
DAX (Data Analysis Expressions)
Data Cleaning & Transformation using Power Query
Custom Visuals for enhanced user interaction
π File Structure
PROJECT1.pbix: Main Power BI report file containing all visuals, data models, and DAX measures.
π How to Use
Open the .pbix file in Power BI Desktop.
Refresh the dataset if prompted.
Use the filters and visuals to explore the data interactively.
Export specific pages or insights to PDF for sharing.
π¨βπΌ Ideal For
Business Analysts
Sales & Marketing Teams
Management & Decision-Makers
Anyone looking to derive value from sales and customer data
π Sample Insights (Customize These)
Sales increased by 18% YoY, led by strong performance in the South region.
Top 5 products contributed over 45% of total revenue.
Repeat customers show higher average order value compared to new customers.
π¬ Contact
For any questions or suggestions, feel free to reach out at jeevz0211@gmail.com
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Posted Sep 8, 2025
Developed a Power BI dashboard for sales and performance analysis.