Hapidae Logo Design

Hapidae is a UK-based platform designed to make co-parenting and family organisation simple, calm, and connected. Their mission is to “calm the chaos of modern family life.” They help families manage communication, schedules, and shared responsibilities through an app that feels warm, inclusive, and easy to use.

Create a modern, gender-neutral logo that expresses:

Connection and togetherness

Calmness and warmth

Professional simplicity for a digital brand

The logo had to balance emotional softness with clean geometry, aligning perfectly with Hapidae’s goal of bringing harmony to families’ daily lives.

The approved concept combines abstract geometry and subtle symbolism to represent unity and care.

The icon is built from smooth, flowing curves forming a continuous loop symbolising connection, support, and balance between parents.

The typography was crafted in a clean, rounded sans-serif that feels approachable yet structured.

The color direction stayed soft and harmonious, mirroring Hapidae’s app interface and visual tone.

This combination makes the logo both friendly and trustworthy perfect for a family-oriented tech brand.

My focus was on designing something emotionally intelligent, not just beautiful. I wanted the mark to feel like connection itself: fluid, warm, and calm.

The continuous circular motion subtly echoes:

Parents working together in sync

Communication loops

A safe, supportive space

At the same time, the clean sans-serif typeface ensures clarity and modernity, maintaining a sense of digital professionalism.

The final logo achieves a seamless blend of emotion and function soft enough to be human, structured enough to scale across digital environments.

It stands confidently on screens, app icons, and marketing materials while preserving its essence: connection, calmness, and care.

Designing Hapidae’s logo was about creating more than an icon — it was about translating empathy into visual form. Every curve, space, and proportion was guided by one principle: make connection feel effortless.