The client needed their website to stand out as the most bold, edgy and interactive Acupuncture service site in comparison to many of their competitors who had taken a more traditional, commercial approach. However, it was important that we didn't stray too far from their audence' expectations in order to keep it relatable and on brand since they were a pre-established, physical business.
So, together we created just that - a fun, fresh welcoming, slightly 'unexpected' yet exciting theme where their users can experience a clean, clear, informative and intuitive service page/booking platform interface, characterised by moving visuals and bold, contrasting colours that create intrigue as they flow through the website and learn about the offerings.