Left Cultures Shopify Store by Jono Lewarne

Left Cultures Shopify Store

Jono Lewarne

Graphic Designer

Frontend Engineer

Web Developer

Figma

JavaScript

Liquid

A bold and distinctive Shopify store for a journal about politically Left cultures from around the world. The store is in the final stages of development and will be pushed live in summer 2023.

Jono is a talented, experienced and professional designer. Throughout the process of creating our new website he has been understanding of our creative needs and bought into our philosophy. This has resulted in a website presence we are very proud of having here at Left Cultures HQ. We would recommend him to any client wanting design work across all types of platforms. He was a pleasure to work with and we will certainly be asking him for his services in the near future.

Phil Wrigglesworth, Left Cultures

The journal's print format was already established by its designer, Marco Ugolini. Printed with a stark cover of bold type on red paper, the store needed to reflect this distinctive approach throughout.

As the journal expands into multiple issues the editorial team wanted there to be an online index of authors, artists and topics. This was achieved using a combination of custom javascript and an unconventional use of tagged blog posts in the backend. The result is highly filterable author, artist and lexicon pages that allows readers to understand which topics are covered, and by who, in which issue.

Further functionality was added to the site in the form of tagged author suggestions, which randomly display links to authors featured in the issue on the product page for that issue, allowing readers to get a better sense of the contributors to the journal.

Two price tiers and a currency switcher was an essential aspect of the new site too, the latter allowing for greater foreign sales of the magazine, something that was inhibited by the site's first iteration on the Cargo platform.