The Overview DUET is a curated collection of expansive 1, 2, and 3-bedroom riverside residences located in the vibrant Portside precinct. I designed a sophisticated waitlist experience to capture high-intent inquiries by balancing "Portside Energy" with "Riverside Calm".

The Challenge The project required a digital presence that effectively showcased a multi-residential development’s architectural fluidity while establishing immediate trust through the project's high-caliber delivery team.

Fluid Architectural Storytelling: Incorporated high-end architectural renderings and a "designed for harmony" narrative to reflect the project's enduring, soft material palette.

Lifestyle-Centric UI: Used curated lifestyle photography and immersive city-reach views to illustrate the perfect balance of urban connectivity and natural serenity.

Project Team Authority: Dedicated a specialized section to the project’s award-winning partners (Studio Plus, 5Point Projects, and Total Property Group) to anchor the project in professional excellence.

Integrated Lead Generation: Implemented a clean, high-contrast registration system designed to efficiently build a pre-launch audience for a release starting at $950,000.

The Outcome A polished, high-authority waitlist page that successfully positions DUET as a premier riverside address. The site provides a seamless transition from branding to lead capture, ensuring the development launches with a robust database of qualified purchasers.