Social Media Growth Strategy for Webflow

Client

At Webflow, I led full-funnel social growth across all channels—scaling our following from 268K to 800K+. I turned LinkedIn from our lowest-performing platform to our top channel, reaching over 210K followers through strategies like influencer partnerships (49% engagement rate), creative carousels, and emotionally intelligent storytelling that drove direct pipeline. Across all channels, I shipped 13K+ posts and delivered over 1.4B impressions and 2.5M clicks—proving that empathy and creative strategy can drive real results.

At Webflow, I scaled our social presence from 268K to 800K+ followers and 1.4B impressions by leading full-funnel strategy, transforming LinkedIn into our top channel, and proving that empathy-driven, creative content drives measurable growth.