Social Media Growth Strategy for Webflow by Pat TimmonsSocial Media Growth Strategy for Webflow by Pat Timmons

Social Media Growth Strategy for Webflow

Pat Timmons

Pat Timmons

Social Media Strategist

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Figma

Sprout Social

Social Media

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Posted Aug 5, 2025

Led social growth at Webflow, scaling followers from 268K to 800K+ with 1.4B impressions.

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Social Media Strategist

Figma

Figma

Sprout Social

Social Media

Pat Timmons

Pat Timmons

Empathy-driven social and brand marketer. Founder. Author.

Archive.com - Big Brand Hijack

Webflow Visual Rebrand and Voice Refresh

Webflow Visual Rebrand and Voice Refresh

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For independents

Contra Pro Manage freelance projects Get verified as an expert Find jobs Get discovered Sign contracts Send invoices Commission-free payments

For companies

For companies Manage team projects Share hiring workspace Post jobs Discover contractors Sign contracts Approve invoices Global payments & tax compliance

Use Cases

For companies For freelancers For creator tools For agencies For VCs

Resources

Partner networks Advertising Challenges Creative Human Data Human Creativity Benchmark Human in the loop API Project-based hiring calculator Guide to flexible hiring Guide for agencies Creator tools awards Customer stories Blog FAQs for freelancers FAQs for companies Referrals

Hire Freelancers

Explore all Top independents Design Engineering Marketing Music & audio Social media Video & animation Product Business consulting & HR Other

Contact

Contact support

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At Webflow, I led full-funnel social growth across all channels—scaling our following from 268K to 800K+. I turned LinkedIn from our lowest-performing platform to our top channel, reaching over 210K followers through strategies like influencer partnerships (49% engagement rate), creative carousels, and emotionally intelligent storytelling that drove direct pipeline. Across all channels, I shipped 13K+ posts and delivered over 1.4B impressions and 2.5M clicks—proving that empathy and creative strategy can drive real results.

At Webflow, I scaled our social presence from 268K to 800K+ followers and 1.4B impressions by leading full-funnel strategy, transforming LinkedIn into our top channel, and proving that empathy-driven, creative content drives measurable growth.