Brand Design - University Project

Laura Juzgado

Creative Director
Creative Design
Adobe Illustrator
Adobe Photoshop
University East

About

This was my final project for my Graphic Design and Creative Marketing course.

Requirements

Creation of a small corporate identity based on a personal brand. The following files must be submitted: Logo | A4 letter sheet | Visiting card | Curriculum vitae

Result

Logo . Simplicity, elegance, and confidence are embodied in the design and colour palette, aiming to inspire and captivate through the brand. It is easy to showcase on social media and adaptable to various formats.
Typo . - Acumin Variable Concept - This selection aims to impart a refined, distinctive, and original touch in each visual presentation.
Colour. Various shades of blue were chosen. Blue, being my favourite colour, evokes feelings of comfort and security. Additionally, the colour blue symbolizes loyalty, tranquillity, freedom, and trust—values that I aspire to convey through my brand.
To enhance the project's consistency and ensure uniformity across all elements, I also designed an optional envelope and screen wallpaper.
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