Welcome Series Flow for Fashion Brand
Ronan White
This client wanted a welcome series created to help welcome new subscribers and nurture them showcasing the value they provide in both the clothing they offer and service they provide. This consisted of offering a discount code once recipients signed up to entice them to buy. Secondly, a quick introduction to the business, how long they've been going and further delivering on the value they provide. Lastly, to provide social proof about what other customers are saying to help build that trust and credibility. This resulted in an 65% open rate, 3.1% click through rate and with this flow alone generating close to 20% of their total monthly revenue.
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Posted Jul 2, 2024
This was a 3-part email flow that consisted of a welcome email with a discounted offer, an introduction to the brand and providing social proof from customers.
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