If you are looking for an experienced social media marketing professional to lead a project focused on enhancing our brand’s online presence, increasing engagement, and driving conversions through targeted social media efforts. The project will involve the creation and execution of a data-driven social media strategy across multiple platforms, tailored content creation, and continuous performance optimization to ensure alignment with our business objectives.
Key Objectives:
Develop a comprehensive social media marketing strategy that aligns with our brand values and business goals.
Increase brand awareness and audience engagement across key platforms, including Instagram, Facebook, LinkedIn, Twitter, and TikTok.
Create compelling, platform-specific content that resonates with our target audience and encourages interaction.
Optimize social media profiles and content for SEO to improve visibility and attract organic traffic.
Implement paid social media campaigns to drive targeted traffic and conversions, including A/B testing to optimize ad performance.
Monitor and analyze social media metrics to assess campaign effectiveness and make data-driven adjustments.
Deliverables:
Social Media Strategy Document: A detailed plan outlining content themes, posting schedules, target audience analysis, and key performance indicators (KPIs).
Content Calendar: A monthly or quarterly calendar scheduling all posts, stories, and campaigns across platforms.
Content Creation: High-quality, visually appealing posts, stories, videos, and infographics tailored for each platform.
Paid Social Campaigns: Design and execution of targeted ads, including ad copy, visuals, audience targeting, and performance tracking.
Profile Optimization: Audit and enhancement of social media profiles to ensure they are fully optimized for engagement and discoverability.
Engagement and Community Management Plan: Strategies for engaging with followers, responding to comments and messages, and managing community interactions.
Monthly Analytics Reports: Detailed reports tracking performance metrics such as engagement, reach, follower growth, and conversion rates, with actionable insights.
