Bad Idea AI, part of the Shiba Inu ecosystem, is a leading DeFi crypto project with a ground breaking AI chatbot, S.A.R.A.H. Despite their innovative product, their website and graphics didn’t match the quality of their offering, which impacted their credibility.

They reached out to me at Graphics8 for a complete rebrand to create a strong first impression with potential partners and customers. I developed an immersive “Bad Idea AI World,” visually depicting a future where AI has taken over humanity, and incorporated this theme across both their website and motion graphics.

Project Goals

Improve User Experience

Create a seamless, engaging experience through visual design and motion graphics that captures the attention of the crypto community.

Increase Market Trust

Build instant credibility with both the general crypto audience and partners by aligning the website and motion graphics with the innovative nature of their product.

Attract New Partnerships

Present a polished brand image that appeals to potential partners and other crypto projects.

Enhance Brand Image

Establish a professional and credible online presence to reflect the quality of their AI chatbot, S.A.R.A.H., and its role within the Shiba Inu ecosystem.

The solution

Website Design

I designed a modern, interactive website with a responsive layout and engaging scroll animations to enhance user interaction and engagement.

Technology & Tools

Utilized Framer for building the website and MidJourney for creating striking visuals, ensuring high-quality design and performance.

Motion Graphics

Leveraged visual storytelling to make complex concepts more accessible and captivating, effectively showcasing the AI chatbot’s features and role.

Results & feedback

Market cap increased by $77 million USD

Bad Idea AI’s market cap surged from $11 million to $88 million following the redesign.

Monthly visitors

Monthly website visitors increased by 12,000

Website views rose significantly, from ≈3,000 per month to ≈15,000 after the redesign.

Client Feedback

I recently had a lot of brand work done to support my company and I am beyond excited at the results. The look and feel of what has been put together for my website is clean, easy to navigate, and very attractive.

- CHRIS "LIGHTSPEED", BAD IDEA AI & LIGHTSPEED LISTINGS CEO

View the live Bad Idea AI:

https://badidea.ai/

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