Background
Moni Africa currently offers a financial solution to businesses through a community-based model. After successfully providing B2B solutions to POS agents, the company decided to expand its offerings and make its services accessible to other businesses and individual users (B2C), beyond the initial target audience.
To communicate these new product offerings, a website redesign and optimization was necessary.
I led the redesign of the Moni Africa website as a contractor from July 2022 to October 2022.
Snippet of the website hero section
How might we educate users on our product offerings in a clear and concise way?
My approach to designing the Moni Africa website was quite different from the usual fintech platforms. Instead of focusing solely on functionality, I aimed to create a highly informative and interactive website. This allowed me to have more creative freedom and explore new and experimental design elements while still ensuring its functionality and educational value for users. To kickstart the design process, I gathered inspiration from various sources and created a moodboard.
The project had several goals that the business aimed to achieve, including:
Educate users on new and old product offerings in a delightful way
An overall memorable experience
Very fluid interactions and transitions
Sections of the website design
