High-Growth PPC Campaign Management for SaaS
Giorgio Barilla
I launched and managed a high-growth PPC campaign for a SaaS company, taking it from a solo-managed $30k/month initiative to a $100k/month multi-channel effort by onboarding and leading an external agency. This campaign ultimately evolved into a $1M per quarter marketing program, becoming the company’s #1 acquisition channel and delivering tens of thousands of qualified leads.
Initial Launch and Solo Scaling:
Set up and optimized paid search and paid social campaigns with a $30k monthly budget.
Handled keyword research, ad copy, creative, bid strategy, landing page testing, and conversion tracking directly.
Built custom dashboards in HubSpot for campaign attribution, lead quality, and channel ROI.
Agency Onboarding and Budget Expansion:
Sourced, vetted, and onboarded a digital marketing agency to help scale spend and campaign complexity.
Transitioned tactical execution (creative, optimization, testing) while maintaining oversight and strategy.
Grew the budget from $30k to $100k/month, expanding into new channels and campaign types (retargeting, video, display, etc).
Full-Funnel Integration:
Managed HubSpot instance for end-to-end lead tracking, scoring, and automated nurture flows.
Unified reporting across PPC, paid social, organic, and outbound to provide actionable insights to leadership.
Maintained direct communication with executives, regularly presenting results, next steps, and learnings.
Impact
Rapid Lead Growth:
The paid program generated thousands of new leads, feeding the sales pipeline and directly impacting revenue.
Channel Dominance:
Paid acquisition quickly became the #1 source of new customers, outpacing all other channels.
Budget Justification:
Proven results and clear reporting enabled buy-in for a $1M per quarter marketing budget, fueling further growth.
Operational Excellence:
The campaign’s performance and reporting infrastructure set the standard for all marketing efforts, driving data-driven decisions at every level.
Takeaway
By leading the PPC program from hands-on execution to agency-driven scale, and integrating it with HubSpot and cross-channel reporting, I delivered both immediate and long-term business impact. The process established paid acquisition as a sustainable engine for SaaS growth and a model for future marketing initiatives.
more on my Portfolio -> Automagify
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Posted Jun 8, 2025
Managed a high-growth PPC campaign for a SaaS company, scaling it to a $1M per quarter marketing program.
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