The client was the parents association of De La Salle. The client needed merchandise that would be sold for a fundraiser project and needed eye-catching apparel that would be easy to market. Above all, the merch had to represent the class of 2031.
The Goal
The target market for the apparel would be youth aged 10-18 so the idea was to use trendy designs that incorporated elements that resonated with members of the class of 2031. The client also requested to use the least colors as possible for ease and practically during the printing process.