A story of effervescence. Ordinary turns extraordinary. From the Cherith audiovisual series by Vitória Cribb, where myth, CGI, and AI collide to create surreal realities — now in the form of fantastical commercial shorts.

Sparkling Water is a soda fantasy commercial brought to life with surreal animation, experimental CGI, and AI-driven visuals, blending whimsy, dreamlike visuals, and a hint of the absurd.

Written, Directed & Animated by Vitória Cribb CGI + AI Animation

© Vitória Cribb — inquiries via websiteConcept and Pre-Production

The concept originated from the nostalgy of old Ad Campaings that used to envolve the consumer featuring products in a more surrealist way. For this project I was looking for soemthing that felt modern but yet out of touch - like Japanes Product Commercials. Sparkling Water #01 is a fictional campaing of a water rich in vitamins, glitches and bugs! A playful and ironic skectch around the idea of consuming data while tasting a delicious sparkling water! Early moodboards combined references from modern soda ads, instagrammable picture sof drinks and of course my otherly world characters "Cherith" with glass-skin textures. The idea was combine the minimalist advertising aesthetics, creating a bridge between commercial gloss and ai-fiction storytelling. This process included training AI models with Cherith Characters; Art Dierection (references, moodboard, color pallete). Animation Dierection (emotional tone, shoot angles, characters expression) to make the AI Image generation of characters and products consistent and unique.

After structuring the narrative, art direction and tone. I started the asset creation, process focusing on building the ironic yet sensual atmosphere that defines Sparkling Water 01. AI tools were a central part in generating the piece’s unique textures and characters shoots.

Platforms like Krea AI were used extensively during this process with tools like Krea1, AI Trained Models and Kling 1.6 - the creation of each assets was possible through tailored prompt engineering guiding the outputs toward a cohesive visual identity with a strong sens of art and creative direction. The generated sequences ranged from surreal bubbly scens with the product environments to dramatic shots of Cherith Characters holding the product - evoking the interplay between purity, digital saturation, and data consumption.

These visuals were composited, edited, color grading, and texturized with in Adobe Premiere to create more immersion and rhythm to the final video. Every element—whether AI-generated or human-made—was treated with equal precision, unified through meticulous art direction, including color grading, editing and VFX refinement, resulting in a coherent digital-ritual aesthetic.

For audio, I used Suno AI to compose and generate songs that could create ambience and surreal atmosphere to the commercial. I carefully designed the prompt for each song of the series to make them similar (inside the same context) but to reflect the mood of each video storytelling from Sparkling Water series.

After genrating each moving clip of AI-generated sequences, I moved into clips selection for each video of the series. I curated each video for each "chapter" of the series defining the tone of the storytelling.

Video Editing: Adobe Premiere facilitated the editing, composition and color grading of the final video. Every shoot was editend there precisely to match the AI soundtrack energy and mood.

Graphics: Canva facilitated the creation of graphics for the Surrealist Ad. The pçatform allowed to create easily and faster 2D Graphics that were placed as Ad Opening and Credits.

Color Pipeline: Final grading occurred in Premiere, focusing on contrast and deeper color photograpy using cinematographic LUTs and textures. Creating a cohesive brand-aligned palette emphasizing light pinks, crystal blues, silver, and radiant whites.

Voice Prototype: SUNO AI helped creating the soundtrack and also the narrator voice in the begginig of the ad. The idea was generate something surrealist and beautiful to "sell" the product.

This hybrid workflow of AI-assisted animation and automation + the creative direction and precise manual intervention ensured a clean, cohesive, and visually immersive final video, preserving the ironic, playful, and synthetic essence of Sparkling Water series.

Once the final visuals were ready, I exported the high-resolution version, in this case 1080 Full HD (h264) ready for YouTube. Final product included the full-length video surreal campaing ad, pluse 3 Thumbnails versions for Youtube Test.

Alongside the rendered files, I provided a clean, organized project structure, including labeled compositions, documented AI source prompts, and a library of AI trained models. This handoff ensures that the system I built can be scaled and repurposed for future content, blending both traditional production techniques and AI-generated assets with the help of AI Platforms like Krea AI.

Sparkling Water series demonstrates how generative tools and precise post-production workflows can coexist to produce work that is both experimental, artistic and fully executable, ready for brand, social, or worldbuilding creation .