Context
The brochure was created around Val-Vârtej, an aeroplane-shaped public art installation, and needed to bring the artist’s story to life through an engaging fold-out format.
My role
Working from the artist’s original story, I developed the characters, visual personality and sequential illustrations, translating the narrative into a comic-style visual experience.
Outcome
The final brochure gave the story a distinctive visual identity and connected the fictional journey with the real installation in Cluj through a playful, memorable sequence of illustrations.